Listening that Leads to Clearer Insights
DEEPEN YOUR UNDERSTANDING OF YOUR MEMBERS
Associations are not homogenous groups of human beings. Bring your audience segments to life through thoughtfully designed and engaging surveys that people actually want to take.
CUSTOM RESEARCH CAPABILITIES
Evaluate new products and keep a pulse on changing audience sentiments with effective online surveys.
Deepen your insights with just-in-time discussion boards and focus groups; various online platforms.
Custom financial preparedness research brings new insights to associations and proprietary thought-leadership content.
Market sizing projects to identify opportunity and competitive white space;
Proprietary research databases.
Interested in case studies? Want to hear more? Let's have a conversation.
LightForce Research, the research arm of LightForce Marketing, evolved to offer brand-smart market research to significantly impact the outcome of client projects.
Founded by Kim Crisanti in 2006 as a virtual marketing company (before work-from-home was the norm), LightForce Marketing went against the grain of traditional small agency start-ups dealing with overhead, and talent turnover.
Instead, we tap colleagues with exceptional talent -- designers, copywriters, web developers, illustrators, social media strategists, researchers and more, bringing the right talent and skill sets to the table, while operating with the productivity of a much larger team.
Lead Researcher and Marketing Strategist
From her first courses in "sociological inquiry" in college, Kim began to leverage the power of market research in virtually every marketing project throughout her advertising career.
Kim is a "hands-on" researcher ensuring that every client project reflects and delivers on the business objectives. Her enthusiasm for her projects, the analytics talent she brings to the team, and willingness to collaborate contributes to success.
CUSTOM RESEARCH AND CONTENT PROGRAMS
Let us help you conceive the thought-leadership content that can elevate your brand among members, employees, and prospects.
WHAT CLIENTS SAY ABOUT LIGHTFORCE
" Working with Kim and her LightForce Marketing team
over seven years has been one of the best professional relationships I've experienced. They immersed themselves deeply in our business and over time, continued to build our collective knowledge of our physician constituents with energizing research studies turned into proprietary content. Kim’s intuitive curiosity, talent for 'connecting the dots,' and work ethic drive the creativity and collaborative spirit of the LightForce marketing team, and they consistently delivered on a variety of complex initiatives with extremely tight deadlines, time after time, and at or below budget. "
Denise S. Friday
VP Sales & Marketing
AMA Insurance Agency, Inc.